Case Study:
Interactive Data for Multinational Corporate Sector

Communication Confidence - Wirefast enables Interactive Data Corp to communicate critical information internally and to clients.

Having total confidence in your systems of communication is vital for financial institutions, investors and traders where real time decision making is the nature of the business. It goes without saying that decisions about technology and service partners are made very carefully, and those that are successful result in relationships that last for many years.

In the case of Interactive Data Corporation (www.interactivedata.com), their communications infrastructure is central to their business, namely the time-sensitive delivery of securities trade data and analysis, delivered to many of the world's best-known financial services and software companies.

As the service is used to support business critical activities including trading and portfolio management, it's critical that Interactive Data has a system of communication to alert customers to any service issues.

Using Wirefast, Interactive Data has a reliable channel for alerts and notifications, with the flexibility to deliver updates in the format best suited to each client.

"Wirefast provides a very versatile service, enabling us to put in place the type of communication preferred by each client" says Interactive Data. "Each client has their own preferred communication route for these important alerts and bulletins and it's key that we can easily accommodate their requirements, be that through email, SMS or fax."

The Wirefast service allows Interactive Data to define and select distribution lists in real time and successfully overcame the issues presented by delivering such alerts by email, specifically uncertainty of delivery, and in some cases unavoidable time delays.

Wirefast delivers alerts with a full audit trail, including non delivery notifications in real time if any item fails to reach its recipient, in which case the alert is delivered via a back-up route.

The service is also used as part of Interactive Data’s disaster recovery plan. In the event of a major incident, the Wirefast network is used to notify colleagues and initiate contingency plans.

In addition, Interactive Data make use of Wirefast’s email to SMS service to contact colleagues across the business in the event of production issues, such as the initiation of conference calls to address the issue in question.

The service operated successfully for several years, and usage extended to include US-based operations and clients. "Wirefast gives us the consistent, versatile, high performance service that we need, Its inherent reliability gives us the confidence that crucial information will reach our clients when and how we need it to, and this confidence is a quality we pass onto our clients as well."